Pol Fàbrega – Why Urban Farming Is The Next Step In Conscious Eating

A new generation is putting increasing emphasis on health, good food and sustainability—so why are we still so reliant on mass agriculture? Rooftop Republic co-founder Pol Fàbrega wants to change the way we eat.

Pol Fàbrega had a lightbulb moment when he moved to Hong Kong in 2011. After a childhood in Barcelona and an early adulthood in spent in the UK, Germany, France and Cambodia, he was accustomed to seasonal cooking and the taste of ripe fruit and vegetables still warmed from the sun. Hong Kong’s bland supermarket-bought goods came as something of a shock.

Source and more information on Pol Fàbrega On Why Urban Farming Is The Next Step In Conscious Eating.

Pol Fàbrega on Commitment – CreativeMornings Hong Kong
Pol Fàbrega at CreativeMornings Hong Kong, May 2018. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world’s creative community at CreativeMornings Talks.

More information on CreativeMornings.

Urban Farming in Hong Kong – Pol Fàbrega, Rooftop Republic
Richard Brubaker interviewed Pol Fàbrega on his own rooftop, they dug into the movement of urban farming, the potential for urban farming in Hong Kong, and building his business. It is an interview that is full of tactics, and lessons of resiliency, patience, and building a movement towards something better within the confines of today’s economic models and consumer expectations.

About #EntrepreneursForGood Series: Through this series, Richard Brubaker speaks with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome. More information on Richard Brubaker

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